The second edition of the ‘Dress Like A Man’ fashion project staged a surreal-real visionary runway show at the Fall Winter 2012 Pitti Uomo Fashion week in Florence, staging crocheted, layered and colorful textures and White Rabbit masks.
The ‘Dress Like A Man’ project is an initiative of world-famous fashion school Polimoda in Florence, Italy. The event explores the new dimensions of masculine elegance and tries to extend its boundaries to create a modern, yet classic collection.
Focused on the new generations of fashion designers, the second edition of the ‘Dress Like A Man’ project was developed by the undergraduate students of the Polimoda Fashion Design Masterclass under the guidance of Marc Ascoli.
According to French fashion designer Marc Ascoli —historic creative director of brands like Yohji Yamamoto, Jil Sander, Cerruti, Chloé, Hugo Boss and Martine Sitbon—his co-creation with the Polimoda designers resulted in "a game between real and surreal, between the real garment and the imagery. It evokes exuberance. It is filled with energy. A fanciful, dreamlike and visionary collection."
Wonderland-Inspired Runways
The ‘Dress Like A Man' Fashion Show Stars the White Rabbit
Trend Themes
1. Surreal-real Fashion - The 'Dress Like A Man' fashion show incorporates elements of fantasy and whimsy into traditional menswear, creating disruptive innovation opportunities for designers to explore new dimensions of masculinity.
2. Texture Experimentation - The crocheted, layered, and colorful textures showcased in the runway show open up avenues for disruptive innovation in textile design, allowing for unconventional materials and techniques to be explored in fashion.
3. Collaborative Design Projects - The partnership between the Polimoda Fashion Design Masterclass and Marc Ascoli demonstrates the potential for disruptive innovation through collaborative efforts, encouraging designers to combine diverse perspectives and expertise in their creative processes.
Industry Implications
1. Fashion Design - The 'Dress Like A Man' fashion project at Polimoda provides an opportunity for disruptive innovation in menswear design, pushing the boundaries of traditional concepts and offering a fresh perspective on masculinity.
2. Textile Manufacturing - The showcased textures and materials in the runway show present disruptive innovation opportunities for textile manufacturers to explore unconventional fabrics, techniques, and textures.
3. Fashion Education - The collaboration between Polimoda and Marc Ascoli highlights the potential for disruptive innovation within fashion education, encouraging schools to foster collaborative projects that push the boundaries of fashion design.