Calm is a resource for those who are looking to improve the quality of their sleep, lower stress and reduce anxiety and plenty of new users will be checking out the app for the first time thanks to a new bedtime story called Dream with Me. Calm offers tons of Sleep Stories to guide listeners into deep relaxation and rest, and its newest bedtime story is voiced by none other than Harry Styles.
According to Styles himself, "Sleep and meditation are a huge part of my routine, whether I’m at home, in the studio, or out on the road. Rest and recovery is as important as doing the work." The 30-minute audio experience invites fans to "fall asleep and fall in love with the dreamy voice of Harry Styles."
Celeb-Narrated Bedtime Stories
Harry Styles Lent His Voice to 'Dream with Me' on the Calm App
Trend Themes
1. Celeb-narrated Bedtime Stories - Disruptive innovation opportunity: Collaborating with celebrities to narrate bedtime stories for relaxation and sleep improvement.
2. Sleep and Meditation Apps - Disruptive innovation opportunity: Creating apps that combine sleep stories, meditation, and relaxation techniques for better mental health.
3. Personalized Sleep Experiences - Disruptive innovation opportunity: Developing technologies that tailor bedtime experiences to individuals, including voice selection and relaxation techniques.
Industry Implications
1. Wellness and Health - Disruptive innovation opportunity: Introducing celebrity partnerships in wellness apps for enhanced sleep and stress reduction.
2. Entertainment and Media - Disruptive innovation opportunity: Integrating celebrity voices with digital entertainment platforms for immersive bedtime experiences.
3. Technology and Mobile Apps - Disruptive innovation opportunity: Expanding sleep and meditation apps with personalized features and AI-powered relaxation programs.