Children's clothing designer Haus of JR teamed up with Sienna Vratimos, a five-year-old non-verbal autistic girl, to create the Dream Big collection. The brand brought in Vratimos to model for the new line and let her help design multiple pieces.
Known for its kid-friendly streetwear style, Haus of JR features pieces such as sweatpants, tracksuits, bold t-shirts and oversized jackets. The brand is donating proceeds of sales to 'The Sky is the Limit' campaign, as well as promoting the campaign itself. The new Dream Big collection is available online now to add a pop of color and style to any kid's wardrobe while still donating to a good cause.
Charitable Kids Clothing Lines
Haus of JR's Dream Big Collection is Raising Money for Autism
Trend Themes
1. Inclusive Fashion - Brands partnering with individuals from diverse backgrounds to create inclusive clothing lines, promoting social causes.
2. Collaborative Design - Incorporating the design input of individuals from outside the company, such as customers or charitable partners, to create unique product offerings.
3. Cause Marketing - Brands leveraging their products and services to support social or environmental causes and engage with conscientious consumers.
Industry Implications
1. Children's Fashion - Opportunity for children's fashion brands to create inclusive and socially conscious clothing lines.
2. Autism Awareness - Potential for organizations specializing in autism awareness to collaborate with fashion brands and create charitable campaigns.
3. Online Retail - Online retailers can tap into the growing demand for socially responsible clothing by featuring cause-driven fashion collections.