On the recently released Drake x Future mixtape, 'What a Time to be Alive,' Drake rap-brags about a rare luxury car he recently purchased. That car is the $600,000 Mercedes Maybach Pullman.
The lyric incorporating the Mercedes Pullman is notable in that it appears in the only Drake solo on the entire Drake x Future mixtape. The last song on the Drake x Future collaboration is called '30 for 30 Freestyle,' and it's the one track that features only Drake. In the lyrics, Drake says, "I just got the Mercedes Pullman, you n----- never heard of it, you gotta hit up Google," and several bloggers took him up on the challenge.
They discovered the Mercedes Maybach Pullman, a $600,000 luxury sedan with an exceptionally roomy interior and a limo-like look. Considering that Drake is worth an estimated $100 million and frequently raps about his love for his large entourage, it's no surprise that the Mercedes Pullman is his ideal vehicle.
Rapper-Owned Limos
This Luxury Mercedes Appears in the Lyrics of the New Drake x Future Mixtape
Trend Themes
1. Luxury Car Bragging - Opportunity for luxury car brands to capitalize on celebrities' desire to showcase their wealth and exclusivity through rap lyrics.
2. Celebrity Endorsement - Potential for luxury car brands to collaborate with popular rappers to create customized vehicles that reflect their personal brand and style.
3. Google Challenge - Rising trend of fans and bloggers eagerly searching for the products mentioned in rap lyrics to discover new luxury items.
Industry Implications
1. Luxury Car Manufacturing - Opportunity for luxury car manufacturers to create limited edition models that cater specifically to the desires and aspirations of rap celebrities and their fans.
2. Entertainment - The entertainment industry can leverage the association between celebrities and luxury cars to create marketing campaigns and endorsements that target affluent audiences.
3. Digital Marketing - Brands and marketers can utilize the 'Google Challenge' trend to enhance their online presence by creating content that highlights luxury products mentioned in popular culture, such as rap lyrics.