The Turkish company 'Besler Nuts' enlisted designer Arda Kaya to create dragree packaging as well as branding for its dried fruits and nuts.
The resulting brand identity is clearly one that aims to capture the attention of consumers -- particularly those who make up younger demographics. The fruit, nut and dragee packaging is multi-colored and vibrant to the point of being chaotic. With bold labeling and images that show the assortments that are contained in the cans, these snacks have the potential to appeal to many demographics. The fact that these foods come in reusable tins rather than paper packaging also sets them apart from other snacks on the market.
The vibrant packaging designs on these fruit, nut, candy and chocolate assortments is likely to capture the attention of children and adults alike.
Vibrant Dragee Packaging
These Flavorful Snacks Come with Playful Branding
Trend Themes
1. Vibrant Packaging Designs - The bold and colorful packaging designs on food products have the potential to attract a wide range of consumers.
2. Multi-colored Branding - Using a vibrant and chaotic color palette in branding can appeal to younger demographics.
3. Reusable Packaging - Using reusable tins instead of paper packaging can differentiate snacks in the market.
Industry Implications
1. Food Packaging - Food companies can leverage bold and vibrant packaging designs to stand out on store shelves.
2. Snack Industry - Snack manufacturers can use colorful and chaotic branding to appeal to younger consumers.
3. Sustainable Packaging - The use of reusable tins for food products presents an opportunity for the sustainable packaging industry.