The latest form of bizarrely entertaining spectacles comes to us from Washington, D.C. in an event that is known as Drag Queen racing.
The Drag Queen racing, brought to us by the creative minds at JR's Bar and Grill, occurs every October and thousands of spectators come out to watch the Queens as they race down the streets of Washington in their high-heeled Jimmy Choo's, gold lame outfits, feathered boas and impossibly huge hair.
Implications - Alternative patterns have been more and more prominent in modern culture these days. Consumers are looking to embrace the unconventional in order to broaden their horizons. Businesses can join in on this revelation by creating similar products.
Drag Queen Racing
High-Heeled Cross Dressers Compete for Trophy
Trend Themes
1. Alternative Patterns in Modern Culture - Businesses can create similar products to embrace the unconventional and broaden consumer horizons.
Industry Implications
1. Event Planning and Entertainment - Opportunities to create unique events that cater to alternative patterns in modern culture.