Sid is the host at the Birmingham nightclub DV8. Not the usual drag queen, Sid attracted the attention of Nat Poole who captured some of his personas for a new exhibition.
Nat is a student at the University of Wolverhampton in the UK. She was attracted to Sid because, unlike most drag queens, Sid wasn't impersonating a woman, but a genderless self with a totally unconventional style.
Implications - North American society is moving towards a more egalitarian social mindset. As such, there are individuals in society that symbolically demonstrate this shift by wearing make-up that makes them gender neutral. Corporations should similarly adapt gender neutrality in the office place to reflect this societal shift.
Drag Queen Club Hosts
Sid's Outrageous Multiple Characters at DV8 Nightclub
Trend Themes
1. Gender-neutral Fashion - Opportunity for fashion industry to capitalize on societal shift towards gender neutrality.
2. Unconventional Self-expression - Opportunity for entertainment industry to promote and showcase unconventional self-expression.
3. Non-binary Identity - Opportunity for beauty industry to adapt and provide products for those who identify as gender neutral/non-binary.
Industry Implications
1. Fashion - Opportunity for fashion industry to capitalize on societal shift towards gender neutrality by creating more gender-neutral clothing lines and accessories.
2. Entertainment - Opportunity for entertainment industry to promote and showcase unconventional self-expression through events, performances, and art exhibitions.
3. Beauty - Opportunity for beauty industry to adapt and provide products for those who identify as gender neutral/non-binary, such as makeup and skincare products that are designed to meet their unique needs.