I love the boy scout/girl guide concept behind the Dr Denim SS11 lookbook. By harking back to a more innocent time, it also brings to mind the concepts of discipline, fun, comradeship and ruggedness -- ideas that this label clearly wants you to identify with.
Not only that, but the Dr Denim SS11 lookbook also has a geeky/hipster edge that is referenced in a new and interesting way. Full of easy and classic staples, this line is definitely one you can't go wrong with.
Campout Fashion Shoots
The Dr Denim SS11 Collection is Geekily Hipster
Trend Themes
1. Geeky/hipster Fashion - The fusion of geeky and hipster style in the Dr Denim SS11 Collection presents opportunities for disruptive innovation in the fashion industry.
2. Nostalgic Aesthetics - The appeal of nostalgic aesthetic in the Dr Denim SS11 lookbook indicates potential for disruptive innovation in the fashion industry that taps into consumers' desire for retro styles.
3. Outdoor-inspired Clothing - The boy scout and girl guide concept in the Dr Denim SS11 lookbook highlights opportunities for disruptive innovation in the fashion industry by incorporating outdoor-inspired clothing and accessories in collections.
Industry Implications
1. Fashion - The Dr Denim SS11 Collection presents opportunities for disruptive innovation in the fashion industry by incorporating nostalgic aesthetics, outdoor-inspired clothing, and geeky/hipster style.
2. Retail - The fusion of geeky and hipster style in the Dr Denim SS11 Collection presents disruptive innovation opportunities for retailers to create specialized fashion lines that appeal to both groups of consumers.
3. Photography - The concept of campout fashion shoots in the Dr Denim SS11 lookbook presents disruptive innovation opportunities in the photography industry for creative, outdoor-inspired photo shoots for fashion brands.