DOYOUEVEN, a performance apparel brand founded in 2012, offers unique performance apparel that was crafted to motivate and inspire the "athlete within." The brand's slogan, 'Leave Your Mark,' helps the brand's audience understand that "their fitness journey is apart of something much bigger."
DOYOUEVEN recently expanded its portfolio of premium performance wear with the launch of its new 'Sweat Activated' collection. Available with both men and women's styles, the series boasts various t-shirts and tanks – all boasting the iconic 'Leave Your Mark' slogan. This slogan, however, is only visible when wet – or covered in sweat, acting as a subtle way to encourage you to push yourself to reach your potential. The new collection is available to purchase online.
Elevated Sweat-Wicking Activewear
DOYOUEVEN Offers Unique Performance Wear Designed to Motivate
Trend Themes
1. Sweat-activated Apparel - The trend of sweat-activated performance wear presents an opportunity for companies to encourage fitness motivation through unique and subtle design features.
2. Motivational Athletic Apparel - The trend of motivational performance wear presents an opportunity for companies to inspire and motivate athletes through branding and messaging.
3. Premium Performance Wear - The trend of premium performance wear presents an opportunity for companies to offer high-quality and innovative products for fitness enthusiasts.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can capitalize on sweat-activated and motivational design trends to offer innovative products that appeal to fitness enthusiasts.
2. Fitness Technology - The fitness technology industry can integrate sweat-activated and motivational design features in smart wearables to enhance user experience and motivation during workouts.
3. Sportswear Retail - The sportswear retail industry can showcase premium and innovative performance wear to cater to the evolving demand and preferences of fitness consumers.