'Penn Station Subs,' the Ohio-based sandwich chain famous for its 'East Coast Subs,' has announced plans for its fourth annual Down Syndrome awareness campaign. This campaign raised $500,000 USD over the last three years, which totals roughly $165,000 USD per year. This year, Penn Station Subs hopes to push this limit and raise $200,000 over the period of the campaign.
The Down Syndrome Awareness campaign will run from March 1st to March 21st, 2022. Customers can donate to this campaign in a variety of ways. Firstly, customers can round up their totals to donate the extra money to charity, or they can choose to directly donate a minimum of $2 for a buy-one-get-one-free discount card at all participating Penn Station locations.
The money raised from this campaign will be donated to local organizations that work with Down Syndrome, whether in raising awareness or helping those struggling with the condition. On top of public fundraising, Penn Station Subs will also donate $60,000 USD of its own money to these organizations, regardless of the amount raised during the campaign.
Down Syndrome Awareness Campaigns
'Penn Station Subs' is Hosting its Fourth Annual Fundraiser
Trend Themes
1. Cause Marketing - Penn Station Subs' annual Down Syndrome Awareness campaign is an opportunity for other businesses to support a good cause while also promoting their brand.
2. Corporate Social Responsibility - By donating their own money to local organizations and facilitating customer donations, Penn Station Subs demonstrates the potential of corporate social responsibility for businesses looking to give back to their community.
3. Social Impact Campaigns - Penn Station Subs' Down Syndrome Awareness campaign shows how businesses can utilize their platform to raise awareness and funds for important social issues while also engaging with their customers.
Industry Implications
1. Fast Food - Fast food chains like Penn Station Subs have the opportunity to use their popularity to raise funds and awareness for social issues through cause marketing and social impact campaigns.
2. Charity - Organizations focused on Down Syndrome awareness and advocacy can partner with businesses like Penn Station Subs to raise funds and build relationships in their communities.
3. Retail - Retail businesses of all kinds can look to Penn Station Subs' Down Syndrome Awareness campaign as inspiration to engage with their customers while also supporting a good cause through cause marketing and social impact campaigns.