Dove Canada is championing the cause of boosting body confidence among young female athletes through a strategic partnership with Kylie Kelce, especially as new research reveals a startling 45% of girls abandon sports by age 14 due to low body confidence. This collaboration is spotlighted in Dove's forthcoming :30 second advertisement scheduled for the first quarter of the Big Game, underscoring their commitment to the #KeepHerConfident campaign.
Kylie Kelce, celebrated for her roles as an athlete, field-hockey coach, and mother, emphasizes the critical need for nurturing body confidence in girls, allowing them to enjoy sports without the burden of appearance anxieties. This partnership introduces the Body Confident Sport program, a pioneering initiative offering coaches digital tools co-developed by Dove and Nike, designed to foster body positivity among 11-17-year-old girls.
Firdaous El Honsali, Dove's Global Vice President, highlighted the influence of coaches in promoting self-esteem and the significance of creating inclusive sports environments. The Body Confident Sport program is a key component of the Dove Self-Esteem Project, which aims to impact 250 million young lives by 2030, building on its legacy as the world’s leading provider of self-esteem education.
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Trend Themes
1. Boosting Body Confidence - Dove Canada and Kylie Kelce collaborate on empowering young female athletes to combat low body confidence through the Body Confident Sport program.
2. Digital Tools for Body Positivity - Dove and Nike co-develop digital tools to foster body positivity among 11-17-year-old girls in the Body Confident Sport program.
3. Inclusive Sports Environments - Dove's Body Confident Sport program emphasizes the importance of creating inclusive sports environments to promote self-esteem among young girls.
Industry Implications
1. Athletic Apparel - The Body Confident Sport program presents an opportunity for athletic apparel companies to develop inclusive and body-positive products for young female athletes.
2. Digital Education - The collaboration between Dove and Nike in the Body Confident Sport program opens up opportunities for digital education providers to create innovative tools for promoting body positivity.
3. Youth Sports Organizations - Youth sports organizations can benefit from the Body Confident Sport program by incorporating inclusive practices and values in their programs to boost self-esteem among girls.