Doughnut-Flavored Popcorn Snacks

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Smartfood Popcorn & Krispy Kreme Debut a Limited-Edition Flavor

Smartfood Popcorn recently joined forces with Krispy Kreme to create an unlikely yet delicious product – the new Smartfood® Original Glazed Doughnut®. The pair have a rich history of offering fans unique flavor options and their newest launch is no exception.

Moreover, the delicious new doughnut-flavored popcorn is perfect for health-conscious consumers looking for a novel flavor that aligns with their health goals. The snack boasts 140 calories, 1 gram of protein, and 21 grams of carbohydrates per serving (1.5 cups).

The limited-time variant will be available exclusively at Sam's Club, both online and in-store, starting May 24, 2021, while supplies last. The Smartfood® Original Glazed Doughnut® is priced at $1.99 for a 2.0oz bag, $3.99 for a 7.75oz bag, and $6.89 for an 18oz bag.
Trend Themes
1. Sweets-inspired Snacks - Disruptive innovation opportunity: Create new and unique flavor options that cater to the sweet tooth of consumers looking for guilt-free indulgence.
2. Collaborative Product Launches - Disruptive innovation opportunity: Partner with other brands to create unexpected yet tasty combinations of flavors to cater to a wider audience.
3. Health-conscious Snacking - Disruptive innovation opportunity: Develop novel snack options that align with consumer health goals without sacrificing flavor and taste.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Create new and unique snack options that cater to changing consumer tastes and preferences.
2. Food and Beverage Retail Industry - Disruptive innovation opportunity: Experiment with new product combinations and collaborations to create novel and exclusive products that cater to a wider customer base.
3. Health Food Industry - Disruptive innovation opportunity: Combine taste and health to create innovative snacking options that cater to health-conscious consumers without compromising on flavor and taste.

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