Truly capitalizing on the appeal of savory and sweet mash-ups, the San Jose based Dough Truck is gaining attention for its impressive burgers and eye-catching marketing technique.
The now-famous portable restaurant is known for is their donut bun hamburgers. The truck, which has masterfully dynamic branding, is gaining the most attention for its Mr. Potato Head creatures posted on the company website. Used to advertise the quirky meals, the little characters have hilarious names including ‘The Gobble Gobble’ and ‘The Wild West.’ The characters have generated the brand a ton of buzz, and are helping to promote the oddball nature of the Dough Truck brand.
Using an iconic toy to advertise their product has proven to be an ingenious move for the Dough Truck. Given the hype around this restaurant, donuts may be making their way into unlikely meals.
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