Dough is most often associated with oven preparation, but Wewalka introduced a product that's meant to assist with the process of making dough on the grill. The 'Grill Dough' is rolled and pre-cut into four sections that can be made as flatbread or skewered bread-on-stick forms over an open flame.
In addition to its inventive barbecue-friendly breadsticks, Wewalka also produces dough for an assortment of baked products, including croissants, pizza and pastries. With all of its products, Wewalka sells its dough in sleeves with a one-way valve to preserve optimal freshness. The brand notes: "You’ll never find our dough crammed up in cans that explode onto your countertop."
The inventive bread product introduces an all-new way for consumers to prepare fresh, crispy bread in their own backyards.
Grillable Breadsticks
This Wewalka Product is Designed for Preparing Dough on the Grill
Trend Themes
1. Grill-friendly Dough Products - The trend of creating dough products that are designed for grilling rather than oven preparation presents the opportunity for disruptive innovation in the baking industry.
2. Packaging Innovation for Dough Products - The trend of companies like Wewalka using packaging with a one-way valve for optimal freshness presents the opportunity for disruptive innovation in the packaging industry for food products.
3. Alternative Backyard Cooking Methods - The trend of creating products that can be cooked on the grill as an alternative to oven preparation presents the opportunity for disruptive innovation in the outdoor cooking industry.
Industry Implications
1. Baking - The baking industry can capitalize on the trend of creating grill-friendly dough products by introducing new grilling-inspired products to their offerings to meet consumer demand.
2. Packaging - The packaging industry can capitalize on the trend of using packaging with a one-way valve for optimal freshness by developing new packaging solutions that can be used for other food products and extend product shelf life without the need for preservatives.
3. Outdoor Cooking - The outdoor cooking industry can capitalize on the trend of creating products that can be cooked on the grill as an alternative to oven preparation by introducing new outdoor cooking tools and accessories that are designed specifically for grill-friendly products like Wewalka's Grill Dough.