The Dos Equis beer ads featuring a mysteriously suave and seemingly perfect elder gentlemen have quickly acquired cult status among beer-lovers old and young. A great example is this ad from early 2014 that shows the bearded gent doing a number of incredibly bad-ass things. The unstated implication is that the typical clean-shaven pretty boy types seen in many alcoholic beverage ads are but mere boys compared to this great man.
The ad features a hilariously epic narration including such Chuck Norris-esque gems like, "The last time he flirted with danger, danger got clingy."
As is the case with other Dos Equis beer ads, this one ends with the venerable silver fox seated at a table and flanked by two gorgeous women. He then utters the now epic line "I don't always drink beer -- but when I do, I prefer Dos Equis."
Suave Senior Beer Ads
This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
Trend Themes
1. Cult Status Beer Ads - There is a growing trend of beer ads that acquire cult status, as seen in Dos Equis' commercials featuring a mysterious and suave elder gentleman.
2. Bad-ass Lifestyle Advertising - Beer advertising is moving towards showcasing bad-ass activities and challenging traditional pretty boy stereotypes.
3. Epic Narration in Commercials - Commercials are incorporating hilariously epic narrations, reminiscent of Chuck Norris, to create memorable and entertaining ad experiences.
Industry Implications
1. Alcoholic Beverages - The alcohol industry has an opportunity to create cult-like ads, featuring charismatic figures, to appeal to a broader audience.
2. Advertising and Marketing - The advertising industry can explore the use of epic narrations and unconventional storytelling techniques to create memorable and shareable campaigns.
3. Lifestyle and Fashion - The lifestyle and fashion industry can challenge traditional beauty norms by embracing a bad-ass aesthetic in their marketing strategies.