Dormify is a one-stop online shop for dorm decorating. Their rule-breaking approach to beautify small spaces is meeting a need many new college students have. The site also features advice and apartment-style DIY ideas in addition to online or in-person style tips. Their Brand Ambassador program trains students to become Style Advisers, so they can spread the dorm decorating love.
According to founders Amanda Zuckerman and her mom Karen, "We create and curate exclusive products specifically designed for fashion minded college girls, merchandising them into easy to shop looks to make decorating stress-free and fun." This is an interesting business idea to cater to these young, stylish women looking to make their residence unique and homey.
Dormitory Decor Consultants
Dormify is a Dorm Decorating Advice Website for College Students
Trend Themes
1. Dorm Decorating - Opportunity for disruptive innovation in creating unique and personalized decor solutions for college students living in dorms.
2. Online Shopping - Opportunity to disrupt the traditional retail industry by providing a convenient and efficient online platform for purchasing dorm decor.
3. Brand Ambassador Programs - Opportunity to innovate by implementing brand ambassador programs to engage and empower college students in promoting and selling dorm decor.
Industry Implications
1. E-commerce - Opportunity for disruptive innovation in the e-commerce industry by focusing on dorm decor as a niche market.
2. Interior Design - Opportunity to disrupt the traditional interior design industry by offering specialized services and products tailored to dorm room decor.
3. Social Media Marketing - Opportunity to innovate in the marketing industry by leveraging social media platforms to reach and engage college students interested in dorm decor.