Frito-Lay recently rolled out a frozen, grocery store version of its popular Doritos Loaded snacks. Made with nacho cheese sauce and real Doritos chips, the bite-sized snacks are perfect for those looking for satisfying a case of the munchies.
The new Doritos Loaded snacks are a freezer-friendly version of the original Doritos Loaded product rolled out at 7-Eleven back in 2014. Like the fresh version, the frozen appetizer consists of bite-sized, triangular pieces filled with a melted cheese sauce and coated in a cheesy Doritos chip crust. The snacks come in both a mild Nacho Cheese variety that is deliciously savory and a Jalapeno & Cheese variety that has an extra kick of heat. Both versions are sold frozen and can be cooked in just minutes for quick and convenient at-home snacking.
Frozen Nacho Cheese Snacks
The New Doritos Loaded Snacks are Now Sold in Freezer-friendly Packets
Trend Themes
1. Frozen Snack Innovation - The introduction of frozen versions of popular snacks opens the door for other brands to create freezer-friendly appetizers with unique flavors and textures.
2. Convenience Foods - The rise of frozen appetizers such as the Doritos Loaded snacks caters to the growing demand for convenient and quick-to-prepare food options, presenting opportunities for other convenience food brands to expand their product lines.
3. Flavor Varieties - The success of the Nacho Cheese and Jalapeno & Cheese varieties of the Doritos Loaded snacks suggests that there is a market for frozen snacks with a variety of flavors, encouraging other snack companies to offer diverse taste options.
Industry Implications
1. Frozen Food Industry - The introduction of frozen versions of popular snacks not only expands the frozen food industry but also creates opportunities for collaboration between snack brands and frozen food manufacturers.
2. Convenience Food Industry - The rising demand for convenient and quick-to-prepare food products presents opportunities for the convenience food industry to develop innovative frozen snack options.
3. Snack Food Industry - The success of the Doritos Loaded snacks highlights the potential for innovation and expansion within the snack food industry, particularly in the frozen appetizer category.