Doritos' Flat Stanley collaboration is continuing after the Super Bowl, this time with a charitable addition. During the Super Bowl, the chip company played off of the famous 'Flat Stanley' story by tapping famed actor Matthew McConaughey.
Now, Doritos and Flat Stanley are continuing their partnership, as the chip brand opts to purchase over 13,000 copies of the beloved children's book. The purchased books will then be donated to Firstbook.org, an organization committed to making high-quality books more accessible. The books will be available to a network of over 500,000 educators dedicated to helping children in need.
Both creative and charitable, this marketing move serves children in need while playing into a well-received and humorous collaboration.
Chip-Based Book Collaborations
Doritos' Flat Stanley Collaboration Continues After the Super Bowl
Trend Themes
1. Brand-book Collaborations - Brands collaborate with popular children's books and their authors in creative ways to reach more audiences and increase brand visibility.
2. Charitable Marketing Campaigns - Brands partner with nonprofit organizations to donate their products for a good cause and increase their brand value simultaneously.
3. Education Promotion - Brands partner with educational organizations to promote reading, literacy and education among children.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can collaborate with children's books to create brand awareness in a unique and innovative way.
2. Nonprofit Industry - Nonprofit organizations can collaborate with brands to increase their reach and provide products and services to people in need.
3. Education Industry - Educational institutes can collaborate with brands to increase awareness about their programs and initiatives and promote literacy and reading among children.