Those looking to make some extra cash are now in luck thanks to the new Doritos Dinamita Model Search. The initiative seeks Canadians with a "hot and spicy" personality to be the face of their next campaign and those chosen will receive a $1,000 "modeling contract."
To enter the Doritos Dinamita Model Search, fans have to show off their "hot and spicy" personality alongside a bag of Doritos Dinamita on Instagram tagging @DoritosCA using #DinamitaPose; or join the #DinamitaPose challenge on TikTok. Those without the bag of chips can instead use the 'GIPHY' bag. All applicants must be over the age of 16 to enter.
The new campaign will appeal to both Millennial and Gen Z consumers looking for novel ideas to create social media content.
Chip-Branded Model Searches
The Doritos Dinamita Model Search Boasts a $1,000 'Modeling Contract'
Trend Themes
1. User-generated Content Campaigns - The Doritos Dinamita Model Search demonstrates the trend of brands leveraging user-generated content for their marketing campaigns.
2. Social Media Influencer Marketing - The initiative taps into the trend of utilizing social media influencers to promote products and engage with target audiences.
3. Branded Hashtag Challenges - The #DinamitaPose challenge on TikTok showcases the trend of brands leveraging branded hashtag challenges on popular social media platforms to generate user participation.
Industry Implications
1. Snack Food Industry - The Doritos Dinamita Model Search is an innovative way for snack food brands to engage with consumers and foster brand loyalty.
2. Fashion and Modeling Industry - The model search offers disruptive innovation opportunities for the fashion and modeling industry by embracing diverse and unconventional talents.
3. Advertising and Marketing Industry - The campaign exemplifies how advertising and marketing agencies can leverage user-generated content and social media influencers to create impactful and cost-effective brand promotions.