If you appreciate a good crunch in your pizza crust, you will love the Doritos crust from Pizza Hut. Their new Doritos Crunchy Crust Pizza takes their famous mozzarella cheese-stuffed crust and adds melted cheddar and covers it with crumbled nacho corn chip pieces on top. Currently this specialty pie is only available from Pizza Hut in Australia, and is therefore (unfortunately) unavailable in the United States. The limited time offer can come with absolutely any topping too, so you can go beyond the standard pepperoni.
Pizza Hut also just ran a social media contest where they gave away ten pizza vouchers for $100 to people who shared their pictures of the Doritos crust pizza online along with the hashtag #PizzaHutCrunch. The promotion ran for about a day.
Chip Covered Pizza Crusts
Pizza Hut's Doritos Crust Offers Extra Crunch to Their Cheesy Crusts
Trend Themes
1. Doritos Crust - The Doritos crust trend offers opportunities for pizza chains to create unique and innovative crust options to appeal to customers who enjoy a crunchy texture.
2. Social Media Contests - The social media contest trend provides an opportunity for businesses, particularly in the food industry, to engage with customers and increase brand awareness through user-generated content.
3. Limited Time Offers - The limited time offer trend allows companies to create a sense of urgency and exclusivity, driving customer excitement and potential increased sales for a specific product or service.
Industry Implications
1. Pizza Chains - The pizza chain industry can leverage the Doritos crust trend to develop their own unique crust variations, attracting customers seeking a new and exciting pizza experience.
2. Food and Beverage - The food and beverage industry can capitalize on the social media contest trend to engage with their target audience, generate user-generated content, and strengthen brand loyalty.
3. Fast Food - The fast food industry can benefit from the limited time offer trend by creating time-limited promotions to attract customers, boost sales, and create a sense of urgency and excitement around their offerings.