Amazon announced a new perk included in its Prime subscription service for Canadian customers. These customers will now be able to claim one full year of DoorDash Dashpass at no extra cost, which is a $120 value before taxes. Dashpass is a popular meal delivery subscription service in Canada due to its low-cost meals, fast delivery times, excellent customer support, and large number of discounts.
Customers can either be new or existing Amazon Prime subscribers to be eligible for the promotion, meaning new customers can purchase one month of Amazon Prime to receive one year of Dashpass, if desired. The perk is valid for users to sign-up and claim until July 5th, 2023. This partnership comes at a similar time to Amazon Prime US's perk for Grubhub+, marking the company's interest in food delivery services and cross-service subscriptions.
Canadian Delivery Service Subscriptions
Amazon is Giving Away One Full Year of Dashpass with Prime
Trend Themes
1. Meal Delivery Subscriptions - There is an opportunity for companies to partner with subscription services for meal deliveries, providing value to customers and increasing customer engagement.
2. Cross-service Subscriptions - There is a trend towards offering cross-service subscriptions to provide value for customers and increase loyalty to a brand.
3. Customer Support - There is an opportunity for companies to differentiate themselves by offering excellent customer support, as it can lead to increased customer satisfaction and loyalty.
Industry Implications
1. Delivery Services - Delivery services can partner with subscription services to offer value to customers and increase engagement.
2. E-commerce - E-commerce companies can offer cross-service subscriptions to provide value for customers and increase loyalty to their brand.
3. Customer Service - Companies in any industry can differentiate themselves by offering excellent customer support, leading to increased customer satisfaction and loyalty.