DoorDash has announced the 'DoorDash Accelerator for Local Entrepreneurs' program, which the business intends to use to support CPG businesses run by underrepresented entrepreneurs. The program aims to provide 50 women, immigrant, transgender, or people of color entrepreneurs with the required support to bring their businesses to market.
DoorDash will support these entrepreneurs through funding, education, resources, and connections, while also distributing CPG goods from these businesses at its 'DashMart' retail locations. These entrepreneurs will also gain access to DoorDash's premium support network, allowing them to contact marketing, sales, and business support divisions.
Business owners can apply to join the DoorDash Accelerator program if their business meets the qualifications. These qualifications are: less than 20 employees, less than $1 million USD in revenue in 2021, and must have been operating for at least two years as of 2022.
Entrepreneur-Supporting Programs
The DoorDash Accelerator Program Will Promote CPG Businesses
Trend Themes
1. Supporting Underrepresented Entrepreneurs - DoorDash Accelerator program aims to provide support to CPG businesses run by underrepresented entrepreneurs, creating an opportunity to address diversity and inclusion gaps in the entrepreneurship scene.
2. CPG Business Acceleration - DoorDash Accelerator for Local Entrepreneurs program provides CPG businesses with the necessary funding, education, resources, and connections to bring their businesses to market, disrupting traditional business acceleration models.
3. Retail Innovation Through Dashmart - By distributing CPG goods from their accelerators at its DashMart retail locations, DoorDash is transforming the traditional retail market, presenting a potential opportunity for online retailers to leverage accelerating diversification of the distribution channels of fast-moving consumer goods.
Industry Implications
1. Consumer Packaged Goods - The DoorDash Accelerator for Local Entrepreneurs program promotes CPG businesses owned by underrepresented entrepreneurs, providing an opportunity for corporate brands to tap into diverse business innovation ideas.
2. Startup Acceleration - DoorDash Accelerator program provides innovative funding, education, resources and connections to CPG businesses run by underrepresented entrepreneurs, disrupting traditional startup acceleration models.
3. Online Retail - By distributing CPG goods at its DashMart retail locations, DoorDash potentially provides an opportunity for online retailers to leverage the accelerating diversification of the distribution channels of fast-moving consumer goods which can accelerate growth.