As depicted in the Don't Text and Drive Billboard, this is a crash course you don't want to take.
The out-of-home ad was created by Publicitas S&S Publicis advertising agency in Ecuador. The execution is pretty gruesome and straight to the point, but necessary. Some people still don't get how dangerous and life-threatening it is to be distracted by your mobile. If they're driving on the road and see this billboard, it will definitely make them think twice about texting while driving. The sign is cut out in the shape of an iPhone with a woman's head battered against the glass, shattering it into bits and pieces and quickly filling up with blood.
Although it's gory, I like that the Don't Drive and Text Billboard is in the form of an iPhone. An advertising ploy to get people's attention and get them to really read it when they creep closer to the deathly sign may be the only way to drive the hard-hitting point home.
Shattered Bloody Ads
Don't Text and Drive Billboard is a Gruesome Warning on the Roads
Trend Themes
1. Safety Awareness Advertising - Opportunities for creating impactful ads that raise awareness on important issues such as distracted driving.
2. Gory Advertising - The use of gruesome, in-your-face advertising to grab the audience's attention.
3. Interactive Billboards - Interactive billboards that play upon the habit of phone usage while driving to engage the audience.
Industry Implications
1. Advertising Industry - The advertising industry has the opportunity to craft bold campaigns that utilize graphic visuals to create maximum impact.
2. Automotive Industry - The automotive industry can benefit from increased safety awareness campaigns that highlight the importance of responsible driving.
3. Technology Industry - The technology industry has the opportunity to innovate interactive billboards utilizing cutting-edge technology that engages and motivates drivers to prioritize safety.