For this back to school season, Foot Locker is urging students: 'Don't Go Unnoticed' on the first day back with a pair of ordinary sneakers.
The campaign champions vibrantly colored sneakers from brands like Nike, adidas, Vans and Converse, especially those in all-red or all-black colorways. In order to drum up some attention, the brand created a Mad Max-style video with adidas' ZX Flux Xeno sneakers. Rather than taking to the streets with just a pair of shoes or a bicycle, the gang in this video rides apocalyptic vehicles that would be impossible to miss on the street.
Since it's possible to shop a collection of red and black sneakers on the brand's site, there's also a video that pumps up the stylish red Nike Air Jordan 1 Flight 3 sneakers.
Chromatic Footwear Campaigns
Foot Locker's 'Don't Go Unnoticed' Campaign Stars Bold Sneakers
Trend Themes
1. Bold Sneakers - The trend of bold sneakers opens up opportunities for disruptive innovation in the fashion and footwear industry, including customized designs and 3D-printed options.
2. Vibrant Colors - The trend of vibrant colors in footwear presents opportunities for disruptive innovation in the cosmetics and personal care industry, such as creating matching nail polish or makeup products.
3. Mad Max-style Videos - The trend of Mad Max-style videos for marketing campaigns creates opportunities for disruptive innovation in the film and entertainment industry, like creating immersive and interactive virtual reality experiences.
Industry Implications
1. Fashion and Footwear - The fashion and footwear industry can capitalize on the bold sneakers trend by offering customization options, limited edition collaborations, and sustainable materials.
2. Cosmetics and Personal Care - The cosmetics and personal care industry can leverage the trend of vibrant colors in footwear by creating complementary beauty products and marketing campaigns that promote self-expression and individuality.
3. Film and Entertainment - The film and entertainment industry can explore innovative ways to incorporate the trend of Mad Max-style videos in their marketing campaigns, such as partnering with video game developers to create interactive experiences or using augmented reality for immersive promotions.