New York City-based Domio is hoping to dethrone Airbnb with its focus on group-focused travel accommodations. Focusing on multi-unit "apart-hotels" -- a hybrid cross between a hotel and an apartment -- Domio is hoping to capture attention by also including "asset-light" experiences. This means the accommodations provide hotel-esque experiences without charging for the costly infrastructure required for traditional hotels.
Thanks to a new boost from private equity firm Upper90, Domio is aiming to open as many 25 apart-hotels across the US in the next few years. Unlike traditional hotels, which are often franchised, Domio plans to control the experience end to end. The apart-hotel company also manages to distinguish itself by focusing its advertising and outreach to those traveling with friends or family.
Group-Focused Apartment-Like Hotels
Domio Offers Asset-Light Hotel Experiences
Trend Themes
1. Group-focused Accommodations - Hotels that cater specifically to groups of travelers create an opportunity for unique experiences and comfortable stays.
2. Asset-light Hospitality - Utilizing fewer resources and infrastructure for hotel experiences offers cost savings and potential for disruptive competition in the industry.
3. Controlled End-to-end Experiences - Domio's business model of controlling all aspects of the guest experience allows for consistency and personalization opportunities.
Industry Implications
1. Hospitality - The hospitality industry can leverage group-friendly accommodations and asset-light models for increased guest satisfaction and potential cost savings.
2. Real Estate - The apart-hotel hybrid model offers potential investment opportunities in the real estate sector that caters to both short and long-term tenants.
3. Travel and Tourism - Adapting to the changing needs of modern travelers can drive innovation and market differentiation in the competitive travel and tourism industry.