This hilarious new Domino's Pizza ad showcases their culinary expertise. The print advertising campaign includes images of tricky recipes beside unfortunate user attempts with the copy tagline 'we serve you.'
These pictures highlight a common problem people run into where the end result rarely resembles the intended product after following a recipe. This Domino's Pizza ad suggests the pizza restaurant is there for you when you have DIY downfalls. The implication here could be one of two things. One intended message could be don't try to make your own pizza and leave the recipe perfecting to the experts. The other is if you massively fail at your next Pinterest project, order Domino's if your dinner is ruined.
The Domino's Pizza ad campaign was conceived by ad agency Artplan in Rio de Janeiro, Brazil.
Failure-Highlighting Pizza Ads
This Print Domino's Pizza Ad Campaign Points Out Recipe Mishaps
Trend Themes
1. Recipe Mishaps Highlighting - Opportunity for food delivery services to advertise and emphasize their expertise in making great-tasting food.
2. DIY Downfall Assistance - Opportunity for retailers and service providers to market their products and services specifically to those who are not successful in following DIY and should seek professional help.
3. Humorous Advertising - Opportunity for ad agencies to create humorous ads that use relatable situations to connect with consumers and promote brand awareness.
Industry Implications
1. Food Delivery Services - Disruptive innovation opportunity - Implement customize your own pizza and DIY pizza kit into their menu for customers who prefer to be creative but don't want to run the risk of making a failed recipe.
2. Retailers - Disruptive innovation opportunity - Create products that cater to homeowners who need quick fixes when DIY projects don't turn out as expected.
3. Ad Agency - Disruptive innovation opportunity - Develop an online platform that allows customers to make their ads more humorous by providing a database of relatable situations and jokes.