Dominic Episcopo is a rare artist who uses meat as his canvas of creativity. The Philadelphia artist uses sirloins and ribeyes to carve out not only the continent of the United States, but several individual states as well.
His series, called “The United Steaks of America,†includes states such as Texas, New Jersey and California. I wonder what Dominic Episcopo does with his meat after he's finished carving the slabs?
Implications - Consumers like expressing their patriotism through various means because it satiates their desire to be individualistic. This is achieved once they share their accomplishments with other individuals, either through the Internet or in person, and they feel a sense of validation. Corporations can monetize consumer validation by offering their customers an outlet to express their individuality.
State-Shaped Steaks
Dominic Episcopo Uses Sirloins to Carve Out the USA
Trend Themes
1. Meat Art - Using meat as a medium for artistic expression presents disruptive innovation opportunities in the food and art industries.
2. Patriotic Expression - Capitalizing on consumers' desire to express their patriotism can lead to disruptive innovation in various industries, such as fashion and home decor.
3. Validation Economy - Creating platforms and products that allow consumers to showcase and validate their accomplishments can disrupt industries like social media and personal branding.
Industry Implications
1. Food - Exploring new ways to use meat as an artistic medium can disrupt the food industry by creating unique dining experiences and products.
2. Art - The incorporation of meat into artwork opens up new possibilities for disruptive innovation in the art industry, challenging traditional mediums and techniques.
3. Fashion - Designing patriotic clothing and accessories that enable individuals to express their national pride can disrupt the fashion industry by tapping into consumers' desire for individualistic expression.