Up-and-coming London-based brand Dolly presents a new collection that is shown off in a campaign that is shot in New York City, specifically its Rockaway Beach. The looks are modeled by Kaia Abraham and hang onto the last bit of summer. The capsule is made up of a two-piece bikini with the repeated 'DOLLY" lettering for a rebellious design language.
Other looks include illustrative florals blooming captured in bright red and white tones. The tops have a matching bandana style for a great warm look. Additionally, dark purple tones also detail some of the new offerings. Rounding out the capsule are matching buttoned tops, shorts, and more -- it captures a more urban theme with bright patterning.
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Trend Themes
1. Sleek Printed Swimwear - The new Dolly swimwear collection showcases sleek printed designs with rebellious lettering and illustrative florals.
2. Urban Themed Capsules - The Dolly collection incorporates an urban theme with bright patterning and matching buttoned tops, shorts, and more.
3. Bandana Style Tops - Dolly's swimwear collection features tops with a matching bandana style, adding a warm and stylish touch.
Industry Implications
1. Fashion and Apparel - The sleek printed swimwear trends can inspire innovation in the fashion and apparel industry, encouraging new designs and patterns.
2. Swimwear and Beachwear - The Dolly swimwear collection presents disruptive opportunities for the swimwear and beachwear industry, encouraging the incorporation of urban themes and unique design language.
3. Graphic Design and Illustration - The illustrative florals and rebellious lettering in Dolly's swimwear collection open up potential disruptive innovations in the graphic design and illustration industry, encouraging the exploration of new styles and techniques.