Wearing lace is in vogue this summer, but wearing it as eyewear is absolutely new, especially if your lace sunglasses are from the Dolce & Gabbana Lace Collection.
The two designers created the wonderful Dolce & Gabbana Lace Collection for 2011 using their trademark material -- lace -- as the pattern of the sexy frames. The advertising that supports the launch, including a video and many visuals, recaps the story of lace within the Dolce & Gabbana brand heritage, starting from the Sicilian origins of the two designers (where lace is used and appreciated very much) going through the runway shows that made fashion history.
And who else could be the face of such an iconic product launch than Naomi Campell, one of the most important muses of the dynamic fashion designer duo? Hopefully, the Dolce & Gabbana Lace Collection will become an everlasting product line in the future.
Delicate Designer Sunnies
The Dolce & Gabbana Lace Collection Incorporates the Brand's Trademark
Trend Themes
1. Lace Eyewear - The trend of using lace as a pattern for eyewear is a disruptive opportunity for the fashion and eyewear industries to explore the use of unconventional materials in their product lines.
2. Heritage-inspired Collections - The trend of showcasing a brand's heritage in product launches is a disruptive opportunity for the fashion industry to connect with consumers on a deeper level and create a stronger brand identity.
3. Celebrity Endorsements - The trend of using celebrities as the face of product launches is a disruptive opportunity for the advertising industry to leverage the influence of popular figures and increase product visibility and sales.
Industry Implications
1. Fashion - The fashion industry can explore the use of unconventional materials and new designs to create unique product lines.
2. Eyewear - The eyewear industry can incorporate unconventional patterns and materials in their designs to create distinctive and fashionable products.
3. Advertising - The advertising industry can leverage celebrity endorsements to increase product visibility and connect with consumers on a more emotional level.