After their collaboration with the Milano Beach Soccer team for their Gym collection last year, Dolce & Gabbana turn to the Italian national swimming team to model their Intimo underwear in the new 2009 ad campaign.
Shot by frequent D&G photographer Mariano Vivanco, the ads feature five swimmers from the Italian national team — Alessandro Terrin, Nicola Cassio, Paolo Bossini, Emiliano Brembilla, and Mirko Di Tora.
The campaign was shot at the Circolo Aniene de Roma, Rome’s historical swimming arena.
Studly Swim Models
Dolce & Gabbana Intimo 2009 Campaign Makes a Splash
Trend Themes
1. Swimwear Modeling - Opportunity for brands to collaborate with professional swimmers to market swimwear products.
2. Athlete Endorsements - Increasing trend of using professional athletes to promote fashion and underwear brands.
3. Sports-inspired Advertising - Growing trend of featuring sports teams and athletes in fashion campaigns for a unique and dynamic appeal.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with athletes to drive brand awareness and increase sales of their products.
2. Underwear - Underwear brands can leverage athlete endorsements to position their products as performance-enhancing and stylish.
3. Sports Marketing - Sports marketing agencies can work with fashion brands to develop innovative campaigns that target sports enthusiasts and fashion-forward consumers.