Fashion houses certainly are branching out these days, just look at the Dolce & Gabbana cocktail that the fashion duo have created for men's fashion week in Milan. In addition to the designer cocktail, Dolce & Gabbana have opened up bars in some of their stores (namely the Milan and Shanghai branches).
Drinking and shopping is a dangerous combo (at least for me) and I'm interested in seeing how much higher their sales are in those particular locations! Regardless, the Dolce & Gabbana cocktail will definitely be the first of many designer drinks.
Designer Drinks
The Dolce & Gabbana Cocktail Makes for Fashionable Drinking
Trend Themes
1. Designer Drinks - Fashion houses are branching into the beverage industry creating designer drinks.
2. In-store Bars - Designer brands are adding bars in their stores, creating unique shopping experiences.
3. Fashionable Drinking - Drinking and fashion are being combined in innovative ways creating unique and stylish experiences.
Industry Implications
1. Beverage Industry - Beverage companies can partner with designer brands to create signature drinks, targeting consumers interested in unique experiences.
2. Retail Industry - Retailers can add bars in their stores to create unique and engaging experiences for customers, increasing foot traffic and sales.
3. Fashion Industry - Fashion brands can continue to expand their brand by branching into the beverage industry and creating designer drinks that align with their brand message.