Marie Louise Vogt's dresses are a combination of art and fashion that feature crocheted flower designs that resemble grandma's old doily pot holders.
The artistic undertones of the dresses give the pieces a distinct characteristic that allow the wearer to standout in a crowd. While the knit work gives the 3D doily dresses an antique look, the pieces remain chic, modern and elegant.
Check out the flower power fashions in the gallery above!
Implications - Comfort is becoming an integral part of consumer needs, and is replacing appearance and aesthetic appeal as the most important aspect of a purchase. Companies will benefit from creating products that serve to appeal to customers' sense of comfort, as well as their desire for aesthetically appealing commodities.
3D Doily Dresses
Art Meets Fashion in Marie Louise Vogt's SS 2010 Collection
Trend Themes
1. Comfort-first Consumer - Companies should focus on creating products that prioritize customer comfort while still being aesthetically appealing.
2. Artistic Fashion - Combining art and fashion can create unique and standout designs that attract attention.
3. Vintage-inspired Chic - Modernizing vintage looks can result in elegant and stylish fashion pieces.
Industry Implications
1. Fashion Design - Fashion designers can explore artistic elements and vintage-inspired designs to create innovative collections.
2. Textile and Knitwear Manufacturing - Manufacturers can experiment with crochet techniques to produce 3D doily-like designs for clothing and accessories.
3. Comfort-focused Retail - Retailers can cater to the growing demand for comfortable yet fashionable clothing by curating a selection of garments that prioritize comfort and style.