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Dogma London Uses Elvis' Famous Face on Their Dog Identifiers

Elvis is similar to the band KISS in that his face has pretty much adorned every product imaginable, but Dogma London may be the first company to feature the King of Rock and Roll as a dog collar.

Aptly named the 'Hound Dog,' Dogma London's Elvis dog collar lets dog owners express their undying enthusiasm for the Memphis native as they walk their favorite household companions down their local streets.

Dogma London also features an eclectic collection of vibrant dog collars on their website to satisfy all dog owners' canine-identification needs.

Implications - Consumers want to adorn all their possessions, whether it be inanimate or living, with products that demonstrate their unique interests. Corporations may consider making products with design elements that are referential popular interests in order to garner consumer business.
Trend Themes
1. Adorned Products - Corporations may consider making products with design elements that are referential popular interests in order to garner consumer business.
2. Vibrant Dog Collars - There is a market for vibrant dog collars that allow dog owners to express their unique interests.
3. Canine-identification - Consumers want dog collars that allow them to identify their canines in a unique and stylish way.
Industry Implications
1. Pet Accessories - The pet accessories industry can capitalize on the trend of offering dog collars that feature design elements based on popular interests.
2. Fashion - The fashion industry can explore the opportunity of creating trendy and vibrant dog collars that align with consumer's unique interests.
3. Retail - The retail industry can benefit from offering a wide variety of dog collars that help pet owners express their individuality and interests.

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