The Doghouse Diaries blog has created an infographic that attempts to categorize the personalities behind different types of coffee orders. For example, if you're a latte drinker, you may be indecisive. A straight-up coffee order might mean you're serious and focused, and for the more niche coffee drinkers, such as iced coffee fans, you might identify with being assertive and outspoken -- and you also happen to like straws.
This hilarious chart will let you in on the secrets of coffee drinkers and have you silently judging people the next time you're in line for a caffeinated beverage.
My personal favorite has to be the hilarious definition of someone who drinks a triple espresso, which the chart defines as someone who is "enthusiastic but obsessive. You've been awake since the late nineties."
Caffeine Personality Charts
The Doghouse Diaries Blog Created an Infographic About Coffee Users
Trend Themes
1. Caffeine Personality Charting - There is an opportunity for coffee companies to create personalized coffee options to match specific personality traits.
2. Coffee Consumer Profiling - Market research firms can utilize coffee orders and personal preferences to categorize consumer personalities and develop targeted marketing strategies.
3. Humorous Infographics - There is an opportunity for bloggers and content creators to create humorous infographics that connect with consumers on a personal level.
Industry Implications
1. Coffee - The coffee industry can utilize personality traits to create personalized coffee options and develop targeted marketing strategies.
2. Market Research - Market research firms can utilize coffee orders and personal preferences to categorize consumer personalities and develop targeted marketing strategies.
3. Blogging/content Creation - There is an opportunity for bloggers and content creators to create humorous infographics that connect with consumers on a personal level.