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The Doggie Bjorn Keeps Your Pooch Close to Your Heart

Ever think we just may have gone too far with our love our animals? Check out the new Doggie Bjorn for canines or a Pup-to-go sold for a whopping $125 (one size fits all). Don’t try this with your Bull Mastiff, though, yikes! Now those ladies can stroll down Park Avenue with Fifi in style without that annoying bag or leash to deal with. Can’t you just picture Paris Hilton toting Tinkerbell around in this?

I can't help but wonder, though: In our desire to liken our pets to our own children in some cases, have we not robbed them of the dignities and rights of being simply dogs with an inherent desire to walk, sniff, roam and cavort?
Trend Themes
1. Pet Parenting - The trend of treating pets as children presents opportunities for disruptive innovation in the pet accessory industry.
2. Pet Mobility - The trend of wearable pet carriers presents opportunities for disruptive innovation in the pet accessory industry.
3. Pet Comfort - The trend of designing pet accessories for both style and comfort presents opportunities for disruptive innovation in the pet accessory industry.
Industry Implications
1. Pet Accessories - The pet accessory industry can capitalize on the growing trend of pet parenting by creating new products that cater to this mindset.
2. Fashion - The wearable pet carrier trend has an opportunity to intersect with the fashion industry to create stylish and functional designs.
3. Travel - The trend of pet mobility presents disruptive innovation opportunities in the travel industry to create pet-friendly transportation options.

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