Lovers and F*ckers’ latest ad campaign features model Fer Marek in their autumn/winter 2009/2010 collection and gets some help from a little canine friend to show off the line.
The campaign features stylish denim, flannel button ups, and a little Boston Terrier placed right in the middle of the mix.
Photographer Diego Giménez captured the shoot in black and white which added to the cuteness factor. A good looking model mixed in with a cute little pooch? It doesn’t get any better than that.
Check out Lovers and F*cker’s campaign in the gallery above!
Doggy Denim Ads
Boston Terrier Advertises Stylish Jeans for Autumn/Winter 2009
Trend Themes
1. Animal-inclusive Marketing - Disruptive innovation opportunity: Create ad campaigns that feature animals alongside products to increase brand appeal and reach animal-loving consumers.
2. Fashion for Pets - Disruptive innovation opportunity: Develop fashionable clothing lines specifically for pets to meet the growing demand for stylish and trendy pet accessories.
3. Black and White Photography - Disruptive innovation opportunity: Utilize black and white photography techniques in advertising campaigns to add a unique aesthetic appeal and attract attention.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate pet fashion into existing fashion lines to cater to the pet-owning demographic and expand market reach.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop creative and animal-themed marketing campaigns to capture consumer attention and differentiate from competitors.
3. Photography - Disruptive innovation opportunity: Offer specialized pet photography services, leveraging black and white photography techniques, to meet the growing demand for unique and artistic pet portraits.