September issues are known for their fall previews and fashion trends roundups, but lifestyle and gay-themed magazines have a different agenda--take it off!
The ‘Sexiest Men Alive 2009’ issue of Australian DNA magazine takes the current ‘pubic hair chic’ trend to the extreme with a scandalous cover that does not leave much to the imagination.
Photographer Frank Louis shot cover model Chris Campanioni wearing an extremely low rise swimming bottoms. Perhaps this is what the next Olympic competition would look like?
Anti-Manscaping Cover Shoots
DNA Magazine's 'Sexiest Men Alive' Issue Lets It Hang Out
Trend Themes
1. Extreme Revealing Magazine Covers - Opportunity for lifestyle and entertainment magazines to push boundaries and generate buzz by featuring scandalous covers.
2. Pubic Hair Chic Trend - Beauty and personal care industry can capitalize by creating products that cater to this trend and educate consumers on proper grooming techniques.
3. Shrinking Swimwear for Men - Fashion industry can innovate by creating more daring and revealing clothing options for men, particularly in swimwear.
Industry Implications
1. Lifestyle and Entertainment Magazines - Opportunity to push boundaries and generate buzz by featuring scandalous covers, potentially increasing readership and revenue.
2. Beauty and Personal Care - Opportunity to create products and services that cater to the pubic hair chic trend and educate consumers on proper grooming techniques.
3. Fashion - Innovation opportunity to create more daring and revealing clothing options for men, particularly in swimwear, potentially tapping into a previously untapped market.