Gooey Garbled Text Prints

These DLV BBDO Ads are Dripping with Creativity

The copywriter Pasquale Frezza and art director Nicola Cellemme of the Italian advertising agency DLV BBDO recently unveiled a collection of punchy print posters on their Behance page for Green Movie, an art and movie studio based in Milan.

Green Movie is well versed in various aspects of movie making. It specializes in editing and motion graphics, traditional animation, 3D modeling and sound design, among other fields.

The ads from DLV BBDO promote the movie studio's sound department in particular. As such, they must be focused on this department, yet still pay homage to the enveloping brand of the studio.

Aesthetically, the ads are funky and punchy. From bone-rendered typography to gooey splotches of words, the prints combine clever copywriting with inventive graphic design; in doing so, they do well to portray the client as a dynamic and nimble industry leader.
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