DKNY celebrated its 20th birthday with a neon bang with an unforgettable glow-in-the-dark fashion shoot. Who better to throw a stylish fete than a fashion house themselves?
Donna Karan teamed with Dazed & Confused to create a promotional video and photoshoot for the magazine’s February issue using the crazy highlighter-hued theme. Some of the outtakes can be seen in the gallery.
Photographer Pierre Debusschere shot the galactic set and did an out-of-this-world job capturing the outlandish 80s styling of Katie Shillingford.
Check out the video here.
Glowing Hair and Makeup
Dazed & Confused Highlights 20 Years of DKNY in Style
Trend Themes
1. Neon Fashion - Fashion industry can embrace the neon trend and create glow-in-the-dark clothes and accessories
2. Glow-in-the-dark Cosmetics - Cosmetics industry can introduce a line of glow-in-the-dark makeup and hair products
3. Galactic-themed Photoshoots - Photography industry can explore the potential of galactic-themed photoshoots inspired by DKNY's neon fashion shoot
Industry Implications
1. Fashion - Fashion industry can leverage the neon trend and add a new dimension to clothing and accessories
2. Cosmetics - Cosmetics industry can introduce a line of innovative products that glow in the dark
3. Photography - Photography industry can create new kinds of photoshoots that bring together fashion and creativity