The Mad Egg is a restaurant on Charlotte Way which is known for two pretty filling dining options -- its buttermilk chicken burgers and its mouth-watering DIY cheesecake.
The establishment embraces a simple service to perfection with the right availability of various toppings and a premium quality base. The offering retails for €6.95 which is quite accessible given the aesthetic. When ordering, guests receive a plain slice and three toppings of their own choosing. The Mad Egg makes sure it has a rich variety of choices -- from the expected Nutella and crushed Oreos to honeycomb nuggets and peanut brittle offerings.
In addition, the DIY cheesecake experience is quite Instagram-friendly, allowing for restaurant exposure, as well as an example of one's creative culinary abilities.
Richly Topped DIY Cheesecakes
The Mad Egg in Dublin Allows for Creativity in Topping Curation
Trend Themes
1. Customized Topping Experiences - Opportunity for restaurants to offer DIY topping options that allow customers to personalize their dining experience.
2. Instagrammable Food Experiences - Opportunity for restaurants to create visually appealing dishes that are social media friendly, attracting customers and increasing online exposure.
3. Premium Quality Bases - Opportunity for restaurants to differentiate themselves by offering high-quality cheesecake bases that elevate the overall dessert experience.
Industry Implications
1. Restaurant - Restaurants can capitalize on the trend of customized topping experiences by offering DIY options for customers to personalize their cheesecakes.
2. Food and Beverage - Food and beverage brands can develop and market premium quality cheesecake bases to meet the demand for high-quality desserts.
3. Hospitality - Hotels and resorts can enhance their dining experiences by incorporating Instagrammable food options, attracting social media influencers and increasing their online presence.