The law offices of Esteban Gergely created a series of succinct, ten-second videos that quite cleverly advertise its legal divorce services.
The still preview images on the videos and their titles are meant to mislead viewers into thinking that they will be watching a romantic video from a couple that is celebrating a honeymoon or an anniversary. However, upon pressing play, viewers are soon met with a message that reads: "This video has been removed by the user." This message was intentionally used by Esteban Gergely and shortly after, the text changes to read "divorce happens" and it cuts to its logo, phone number and website.
The three videos on Esteban Gergely’s YouTube page all reference popular celebrity couples who have broken up, like Ashton and Demi, Tom and Katie, and Katie and Russell.
Deceptively Amorous Divorce Ads
These Esteban Gergely Ads Cleverly Promote Its Divorce Services
Trend Themes
1. Misleading Advertising - Opportunity for businesses to create deceptive ads that catch viewers' attention but deliver a different message.
2. Clever Video Marketing - Innovative use of short videos to engage and surprise viewers, leaving a lasting impression.
3. Celebrity Engagement - Utilizing famous celebrity breakups as a way to connect with customers experiencing relationship issues.
Industry Implications
1. Legal Services - Law firms can explore creative ways to market their divorce services in a competitive industry.
2. Marketing and Advertising - Companies can learn from Esteban Gergely's successful use of clever video marketing to attract and engage customers.
3. Entertainment - Taking inspiration from celebrity culture to connect with an audience searching for relatable content.