In a world where perfection is everything, the Diver & Aguilar 'Soul' editorial dares to be different.
Featuring a variety of individuals from all walks of life, this spread questions the common perception of beauty, forcing viewers to look past aesthetics. Check out the gallery for these inspirational and moving photos from the Diver & Aguilar 'Soul' editorial. Maybe this shoot will encourage a deeper look into humanity.
Implications - Perfection is something that many people have confronted and opposed, thereby pushing perfecting technologies like Photoshop to receive an abundance of backlash. A use of models who represent real people with flaws has proven to be a smart tactic for many businesses, who recognize that im-perfection is more favorable from most consumer's realistic perspectives.
Imperfect Soultography
The Diver & Aguilar 'Soul' Editorial Embraces Humanity as Is
Trend Themes
1. Real Beauty Representation - Businesses can leverage real people with flaws to represent their brands and products, catering to consumers' realistic perspectives.
2. Diversity and Inclusivity - Creating campaigns that represent diversity and inclusivity gives brands an edge in reaching a wider audience of potential consumers.
3. Questioning Perfection Standards - As consumers push back against the notion of perfection, brands can embrace and celebrate imperfection, providing a refreshing perspective that resonates with audiences.
Industry Implications
1. Fashion - The fashion industry can create campaigns that feature models of different shapes, sizes, races, and abilities to cater to diverse consumer needs and preferences.
2. Beauty - The beauty industry can develop products and campaigns that promote inclusivity, diversity, and real beauty representation, appealing to a wider range of consumers.
3. Marketing and Advertising - Marketers and advertisers can challenge societal norms of perfection by developing campaigns that celebrate imperfection and real beauty representation, creating a more relatable and authentic brand image that resonates with audiences.