These Volkswagen print ads show that distance makes all the difference, as demonstrated by spaces added to a word that drastically changes our understanding of it. Quite dark words like "fatally," "endanger" and "manslaughter" are pictured on the left, but with a break inserted into the word, they take on a whole new meaning that's far lighter than the original word reads. On the right, these words are turned into the almost silly "fat ally," "end anger" and "mans laughter."
The ads promote Volkswagen's Adaptive Cruise Control and allude to the importance of space from bumper to bumper. The ads were created for Volkswagen by Grabarz & Partner and are quite similar in style to the ads that promote Volkswagen's ACC System.
Word Gap Auto Ads
These VW Ads Prove That Distance Makes All the Difference
Trend Themes
1. Visual Word Manipulation - The Volkswagen ads demonstrate the power of altering visual representations of words to create new meanings and perceptions.
2. Importance of Space - The ads highlight the significance of space between objects, suggesting potential innovations in utilization of space in various industries.
3. Humor in Advertising - The Volkswagen ads reveal the effectiveness of incorporating humor in advertising campaigns, presenting opportunities for other industries to explore comedic approaches.
Industry Implications
1. Automotive - The Volkswagen ads showcase opportunities for disruptive innovation in automotive advertising, emphasizing the impact of features like Adaptive Cruise Control.
2. Marketing and Advertising - The ads provide inspiration for innovative approaches in marketing and advertising, encouraging companies to think creatively about visual manipulation of words.
3. Design and Typography - The ads indicate potential disruptions in design and typography, suggesting new ways to play with visual elements to convey different meanings.