To promote the Hong Kong Disneyland Star Wars experience, 'Star Wars: Tomorrowland Takeover,' the company crafted prisms that relay a hologram when activated. The concept is similar to what fans see in the movies as R2-D2 displays holographic messages to the characters. The prisms were distributed through a local magazine that contained the flattened prisms. Readers simply have to construct the prism, which has a suction cup, and stick it to the center of their smartphones. With prism attached to the screen, fans scan a QR code in the magazine and the hologram appears.
The marketing concept for the new Disneyland Star Wars experience is intriguing, even for people who aren't Star Wars fans. It brings the experience of the cult classic movie to consumers, which is exactly what Disneyland is promoting through its Star Wars: Tomorrowland Takeover attraction.
Holographic Disney Campaigns
These Prisms Capture the Hong Kong Disneyland Star Wars Experience
Trend Themes
1. Holographic Advertising - The use of holographic technology in advertising campaigns provides a unique experience for consumers, allowing them to interact with the brand in a new way.
2. QR Code Integration - Integrating QR codes with physical objects, such as flattened prisms, offers a new way for consumers to engage with products and services.
3. Augmented Reality Integration - Using flattened prisms as a platform for augmented reality experiences provides an opportunity for brands to offer immersive experiences to consumers.
Industry Implications
1. Theme Parks - Theme parks can use holographic technology and flattened prisms to offer immersive experiences that promote new attractions and experiences.
2. Advertising and Marketing - The use of holographic and augmented reality technology in advertising and marketing campaigns can differentiate brands from competitors by offering unique and engaging experiences to consumers.
3. Publishing - Magazines and other print media can integrate QR codes with physical objects to create interactive experiences for readers, providing a new way for publishers to engage with their audience.