Disneyland Paris is set to undergo a massive renovation that will cost upwards of 2 billion dollars. The new expansion will incorporate areas that are all based on Marvel, Star Wars and the company's animated movie Frozen. Park owner Bob Iger and French president Emmanuel Marcon revealed the large investment, aiming to make the park the leading tourist destination in Europe.
The plans include adding more characters and storytelling to create multiple new attractions, lands and entertainment to further elevate the guest experience, and add new tourism opportunities for the region. Each new aspect of the renovation on Disneyland Paris will be rolled out in stages, starting at the beginning of 2021.
Large-Scale Disney Park Renovations
Disneyland Paris Will Undergo a 2 Billion Dollar Expansion
Trend Themes
1. Marvel-themed Attractions - Opportunity for businesses to collaborate with Disney to develop immersive and interactive experiences based on Marvel superheroes.
2. Star Wars-themed Attractions - Potential for companies to partner with Disney to create innovative rides and experiences in the Star Wars universe.
3. Frozen-themed Attractions - Businesses can explore licensing opportunities with Disney to create merchandise and experiences related to the popular animated movie Frozen.
Industry Implications
1. Entertainment - Disruptive innovation opportunities exist for entertainment companies to collaborate with Disney in creating unique and immersive attractions.
2. Tourism - Opportunity for tourism industry players to expand their offerings by leveraging the increased attractions and entertainment at Disneyland Paris.
3. Merchandising - Companies in the merchandising industry can explore partnerships with Disney to capitalize on the demand for merchandise related to the renovated Disneyland Paris.