Just when you thought Disney had "cornered the market on just about everything" along comes this. Wedding dresses by Disney offers beautiful gowns for women. Where do I sign-up? This just goes to show that Disney Princesses, are definitely not just for little girls anymore!
Implications - The princess-themed wedding dresses are designed by Kirstie Kelly along with Disney. There will be 34 wedding dresses in the collection and will be available in stores this June. If all goes well, Disney plans to also create a line of bridesmaid dresses and dresses for flower girls. Hopefully each dress will represent each of the different Disney princesses. They are guaranteed to look absolutely beautiful!
Disney to Offer Princess Wedding Gown Line
Disney To Offer Princess Wedding Gown Line
Trend Themes
1. Princess-themed Wedding Dresses - There is a growing trend for wedding dresses inspired by Disney princesses, offering opportunities for designers to create unique and enchanting gowns.
2. Collaboration Between Fashion and Entertainment - The partnership between Disney and Kirstie Kelly to create wedding gowns opens up possibilities for cross-industry collaborations between fashion designers and entertainment companies.
3. Expanding Target Market for Disney Merchandise - Disney's venture into the wedding dress market reflects the potential for expanding their target market beyond children and tapping into the lucrative wedding industry.
Industry Implications
1. Wedding Fashion - The wedding fashion industry can leverage the popularity of Disney princesses by incorporating elements from the princess-themed wedding dress trend into their designs.
2. Entertainment - Entertainment companies can explore partnerships with fashion designers to create merchandise inspired by popular characters, opening up new revenue streams and brand extensions.
3. Bridal Retail - Bridal retail stores can benefit from including a collection of princess-themed wedding dresses, attracting customers looking for a unique and magical wedding gown experience.