Japanese fans have caught the viral Disney Frozen bug with these hyper-branded Frozen snack food items that are now readily available for fans to purchase.
In an attempt to capitalize on the uprising popularity of Disney's latest animated film Frozen, many Japanese food manufacturers are selling food products covered in images of princess Elsa and Anna. These limited edition food packaging designs were created to celebrate the July 16th release of the Japanese-version of the classic film dubbed Anna and the Snow Queen. Many of the food products spin-off from the themes and setting of the Frozen film. Cheeses, yogurts, cookies and water bottles are a few examples. One interesting product is a series of braided breads that are dyed to resemble Anna and Elsa's colored locks.
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
Trend Themes
1. Branded Food Products - The popularity of branded food products featuring images from popular films presents an opportunity for food manufacturers to create limited edition products and capitalize on fan enthusiasm.
2. Celebrity Collaboration - Collaborating with celebrities or popular characters to create exclusive packaging designs can generate excitement and increase sales for food manufacturers.
3. Film-inspired Food Merchandise - Creating food merchandise inspired by popular films allows fans to engage with their favorite characters in a unique and edible way, presenting an opportunity for manufacturers to tap into the fandom market.
Industry Implications
1. Food Manufacturing - Food manufacturers can leverage the trend of branded food products to create limited edition items and attract customers looking for unique and collectible products.
2. Film Merchandise - The film merchandise industry can explore collaborations with food manufacturers to create product lines that combine the worlds of film and food, offering fans a unique and immersive experience.
3. Celebrity Licensing - Food manufacturers can seek licensing partnerships with celebrities or popular film franchises to create exclusive food products and packaging, expanding revenue opportunities in the licensing industry.