Dettol has long been established as a market leader in disinfectants, antiseptics and cleaning products, but the brand is now keen to rest on its laurels and is looking to progress with changing market demands and sensibilities, which is why it is launching an all-new range of disinfectant wipes that are biodegradable and aim to provide sustainable options to consumers.
The new Dettol wipes are made of biodegradable materials are capable of degrading in only up to six months in composting environments, which is a massive improvement on traditional wipes that can take over a century to biodegrade.
This biodegradable disinfectant wipes are also designed to appeal to a wide swathe of consumers, which is why the range includes surface cleaning, multi-purpose, floor, kitchen and bathroom wipes.
Biodegradable Disinfectant Wipes
These New Dettol Wipes Promise Sustainability-Friendly Cleaning
Trend Themes
1. Biodegradable Cleaning Products - The trend towards eco-friendly cleaning products provides opportunities for companies to develop and market sustainable cleaning solutions
2. Sustainability-focused Packaging - As consumers become more environmentally conscious, the need for sustainable packaging solutions becomes increasingly important for brands and manufacturers
3. Green Consumerism - Consumers are increasingly seeking out environmentally-friendly products, providing opportunities for brands to develop and promote their sustainable offerings
Industry Implications
1. Cleaning Products - The cleaning product industry has an opportunity to innovate and develop sustainable cleaning solutions to meet the demand for eco-friendly products
2. Packaging - The packaging industry has a need to develop and offer sustainable packaging solutions to meet the demand of environmentally conscious consumers
3. Consumer Goods - The consumer goods industry could leverage green consumerism as a marketing opportunity, developing and promoting sustainable products to appeal to environmentally conscious consumers