If you're looking for testimonials regarding a business, you wouldn't generally expect to find them scrawled across the crockery in that very restaurant. Nevertheless, these delightful Dishoom Plates serve their purposes successfully, presenting delicious meals and telling customers about the experiences of visiting Iranian cafes in Bombay.
OgilvyOne UK explored this unconventional method of establishing a friendly atmosphere in the London venue since it's all about community and sharing. Such is what you would discover if you were to visit many of the cafes that inspired this one. People in England and India submitted their own memories online and 80 were chosen to make unique typographic dishes with intriguing text formatting designs. Not only will the scrumptiousness of your supper stick with you once you've cleaned your platter, these Dishoom Plates will leave you with unforgettable accounts that link you to people and places across the world.
Handwritten Dish Designs
These Dishoom Plates Tell the Intimate Stories of Irani Cafe Customers
Trend Themes
1. Handwritten Tableware - The trend of incorporating personal stories and memories on tableware and crockery.
2. Community-oriented Dining - The trend of using food and dining to connect people with shared experiences and cultures.
3. Interactive Dining Experience - The trend of transforming dining into an interactive experience through the use of storytelling and design.
Industry Implications
1. Food and Hospitality - Restaurants and cafes can create more personal and memorable dining experiences by incorporating personal stories and memories into their tableware and crockery.
2. Interior Design - Interior designers can explore the use of personalized tableware as a way to enhance the dining experience and create a sense of community and connection among patrons.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses tell their brand stories and connect with consumers through unconventional and creative methods such as personalized tableware.