The new SmartNews discovery feature will present users with articles from multiple political points of view. The feature is titled News From All Sides, and it can be accessed in the politics menu, which is located in the SmartNews App. People on the SmartNews platform are able to toggle a slider, in order to sort articles form an event into five different categories. The categories range from liberal to conservative. The new feature is available in the US and the company has indicated that it will roll out to other locations as the company learns how to best implement it.
The feature is intended for users who would like to see multiple points of view related to a news story. However the SmartNews Vice President of Product, Jeannie Yang, indicates that users can sometimes be overwhelmed by conducting online searches.
Politically Balanced News
SmartNews Has a Discovery Feature Showing Stories from Different Sides
Trend Themes
1. Political News Diversity - SmartNews' News From All Sides feature reflects a growing demand for politically balanced news consumption, providing an opportunity for news aggregator apps to cater to this trend.
2. Personalized News Sorting - The slider-based article sorting feature in SmartNews App offers users a customizable approach to sorting and consuming news, paving the way for personalized news experiences.
3. Global Rollout of Balanced News - As SmartNews fine-tunes its introduction of News From All Sides, there is a potential for news platforms worldwide to adopt similar features, promoting diverse viewpoints globally.
Industry Implications
1. News Aggregation - The News From All Sides feature by SmartNews presents an innovation opportunity for news aggregator platforms to enhance user engagement and satisfaction.
2. Technology - The introduction of the slider-based article sorting in SmartNews App showcases the potential for technological advancements in news consumption and personalization.
3. Media and Journalism - The demand for politically balanced news and multiple perspectives presents an opportunity for media and journalism industries to adapt and provide diverse content to their audience.